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          MDU Business Models and Programming Options

Analog Bulk Digital Bulk Direct to Home
General Description All Residents receive a base analog programming package, and are not required to activate a DIRECTV receiver. Resident's benefit from competitive bulk pricing. Additional programming is also available in bulk pricing. 100% of your residents activate a DIRECTV receiver and get a general market base-programming package. Residents benefit from competitive bulk pricing. Additional programming is also available with bulk pricing. All units are prewired to receive DIRECTV, and you provide your residents the choice between DIRECTV and another video provider
Resident Programming Upgrade Options Residents can request a DIRECTV receiver and then have the ability to upgrade their base package, and have access to add all other DIRECTV programming and service options a la carte. Residents may upgrade their base package, and have access to add all other DIRECTV programming and service options a la carte. Residents choose their own general base package, and have access to add all other DIRECTV programming and service options a la carte.
Billing Method The property is billed for bulk programming. The customer is billed by DIRECTV for any additional programming and services. The property is billed for bulk programming. The customer is billed by DIRECTV for any additional programming and services. The customer is billed directly for all DIRECTV programming and services.
Resident Programming Commitments Not required for bulk programming. If residents activate a DIRECTV receiver, a programming commitment is required. Required Required
Head-End Installation Required A head-end system is installed on the property to deliver the analog-programming package No No


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