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          MDU Business Models and Programming Options

Digital Bulk Direct to Home
General Description 100% of your residents activate a DIRECTV receiver and get a general market base-programming package. Residents benefit from competitive bulk pricing. Additional programming is also available with bulk pricing. All units are prewired to receive DIRECTV, and you provide your residents the choice between DIRECTV and another video provider
Resident Programming Upgrade Options Residents may upgrade their base package, and have access to add all other DIRECTV programming and service options a la carte. Residents choose their own general base package, and have access to add all other DIRECTV programming and service options a la carte.
Billing Method The property is billed for bulk programming. The customer is billed by DIRECTV for any additional programming and services. The customer is billed directly for all DIRECTV programming and services.
Resident Programming Commitments Required. Customer must establish service and setup account in event that any other services beyond the base package are needed. Resident Programming Commitments Required. Resident responsible for establishing service.

Head-End Installation Required None required. Service delivered from Satellite to main distribution point, to customer unit distribution point, to receivers. None required. Service delivered from Satellite to main distribution point, to customer unit distribution point, to receivers.


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