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MDU Business Models and Programming Options
| Analog Bulk | Digital Bulk | Direct to Home | |
|---|---|---|---|
| General Description | All Residents receive a base analog programming package, and are not required to activate a DIRECTV receiver. Resident's benefit from competitive bulk pricing. Additional programming is also available in bulk pricing. | 100% of your residents activate a DIRECTV receiver and get a general market base-programming package. Residents benefit from competitive bulk pricing. Additional programming is also available with bulk pricing. | All units are prewired to receive DIRECTV, and you provide your residents the choice between DIRECTV and another video provider |
| Resident Programming Upgrade Options | Residents can request a DIRECTV receiver and then have the ability to upgrade their base package, and have access to add all other DIRECTV programming and service options a la carte. | Residents may upgrade their base package, and have access to add all other DIRECTV programming and service options a la carte. | Residents choose their own general base package, and have access to add all other DIRECTV programming and service options a la carte. |
| Billing Method | The property is billed for bulk programming. The customer is billed by DIRECTV for any additional programming and services. | The property is billed for bulk programming. The customer is billed by DIRECTV for any additional programming and services. | The customer is billed directly for all DIRECTV programming and services. |
| Resident Programming Commitments | Not required for bulk programming. If residents activate a DIRECTV receiver, a programming commitment is required. | Required | Required |
| Head-End Installation Required | A head-end system is installed on the property to deliver the analog-programming package | No | No |
